Though simpler than some of the prior neons, this sign caught my attention because of its very bright color and contemporary style logo font. I've not worn their shoes before, but they look very comfortable!
In answer to some of the prior days' questions:
1. No, I did not get to try Bad Ass Coffee so I don't know if it is bad ass.
2. Eury was correct regarding the Coca-Cola sign. That little line through the "l" appears to be part of the company logo, but the part attaching that squiggle to the "C" in Cola is missing. I grossly lightened my original photo to see if maybe a section of the neon was "out" but, alas, there is no connecting link of neon between the "C" and the squiggle. Maybe because it's not an "official" licensed sign?
3. Yes, it is getting harder and harder to find interesting neon nearby my house. I live in a relatively newer and more of a master-planned community, so I have had to venture out to more outlying (6-10 miles) areas to find some of the signs I've used. I have noted locations of various signs that I've seen during my travels around, and made a list that I refer to at night as I get ready to head out. What I'm trying to do now, since that's how my blog started to evolve, is to include some sort of graphic element along with the words of the signs. From my list I try to find a logo that I think will look good in that day's position in the poster.
I can't promise this format will continue this way for the rest of the month, but I'm sure going to try! I do think I will keep trying to take pictures of interesting and/or colorful neon signs after this month is over, though. I'm really enjoying looking at them in more depth since September 1!