Located at a fast-food stand along with the hamburger sign coming up, this graphic image really looks like a plump and juicy hot dog with mustard. Yum!
The Dream Inn is a long-time favorite hotel in Santa Cruz, located near the wharf by the Boardwalk. The sign is simple, and its design evokes the era of mid-century art with its script and space-agey star.
Another colorful beer neon. I don't really see a connection to the beachy atmosphere of Santa Cruz in this one, but I love the colorful parrot anyway. Well, I guess there is a hint of ocean, sun and palm tree.
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